Storytelling and Content MarketingLaajuus (5 cr)
Code: 4_LIX3000
Credits
5 op
Learning objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
The magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers
Prerequisites
Sales Skills
Materials
The material is given at the beginning of the course.
Qualifications
Sales Skills
Enrollment
01.08.2024 - 15.09.2024
Timing
18.09.2024 - 08.12.2024
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Seats
0 - 1500
Degree programmes
- Degree Programme in International Business
Teachers
- Titta Järvenpää
Scheduling groups
- Avoin_amk_CO (Size: 400. Open UAS: 0.)
Student groups
-
LI22SPInternational Business
Education groups
- Avoin_amk_CO
Teaching methods
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2024-8.12.2024
- Latest login to the course: 31.10.2024
- Learning assignments and exam are open between 18.9.-8.12.2024 23:59
- Credits and grades by the end of 16.12.2024
Student workload
Working hours (total 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Qualifications
Sales Skills
Materials
The material is given at the beginning of the course.
Further information
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.
Enrollment
01.08.2023 - 15.09.2023
Timing
18.09.2023 - 06.12.2023
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Teachers
- Titta Järvenpää
Scheduling groups
- Avoin_amk_CO (Size: 400. Open UAS: 0.)
Student groups
-
LI21SPInternational Business
Education groups
- Avoin_amk_CO
Teaching methods
This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
- The magic of story
- Pitching as an application of storytelling
- Content marketing
Student workload
Working hours (total: 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Qualifications
Sales Skills
Materials
The material is given at the beginning of the course.
Further information
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2023-10.12.2023
- Latest login to the course: 15.10.2023
- Learning assignments and exam are open between 18.9.-3.12.2023 23:59
- Re-examinations by the end of 3.12.2023
- Credits and grades by the end of 15.12.2023