Customer Insights and PsychologyLaajuus (5 op)
Tunnus: IB00BF60
Laajuus
5 op
Opetuskieli
- englanti
Vastuuhenkilö
- Virpi Oksanen
Osaamistavoitteet
After completing the course, the student is able to
- understand the psychological factors behind successful marketing
- gain tools and understanding on how to build trusting and loyal customer relationships.
Sisältö
- customer psychology
- psychological aspects in marketing and advertising
- psychology of pricing, social media and web design
- use of technology in creating added value
- visuals in creating trust and loyalty
Esitietovaatimukset
Introduction to Marketing and Branding, Sales Process and Tools.