Opinto-opas

Esitietovaatimukset

- ability to use Excel

Esitietovaatimukset

Introduction to Marketing and Branding, Sales Process and Tools.

Toteutuksen kuvaus

This course is held on campus and requires physical attendance.
The study includes familiarisation with course materials and learning tasks (including Canva and HubSpot materials).

The course is assessed based on a final project, written assignments, Canva/Hubspot courses, and successfully completing HubSpot's "Growth Driven Design" certification.

The study period starts on 10.01.2025 and ends on 09.05.2025.
You must register for the study course no later than 15.01.2025.
The course assignments must be returned/completed by 28.04.2025 at the latest.

As this is an on-campus course, the lectures will not be recorded.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours, which consists of 30 hours for on-campus lectures, 20 hours for HubSpot's "Growth Driven Design" certification, 20 hours for other Canva/Hubspot courses, and 65 hours independent study (inc. project work + written assignments).

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the Moodle learning environment, related articles and videos, Canva and HubSpot courses, and HubSpot's "Growth Driven Design" certification.

Toteutuksen kuvaus

The course is studied online in the Moodle earning environment.
The study includes familiarization with online materials and learning tasks (including Google Garage materials), webinars, online quizzes.

The course is assessed based on online quizzes, learning diary and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification.

The study period starts on 23.09.2024 and ends on 10.12.2024.
You must register for the study course no later than 15.10.2024.
The course assignments must be returned/completed by 02.12.2024 at the latest.

The course quizzes are online and student can have two attempts between 18.11.2024 to 02.12.2024.
The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours, which consists of 60 hours for Google Garage certification, 20 hours for online sessions and webinars, and 55 hours independent study.

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Lisätietoja opiskelijoille

The course is part of the Savonia Bachelor of International Business degree program.

The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.

Esitietovaatimukset

Business Mathematics, Principles of Economics, Principles of Bookkeeping and Management Accounting.

Toteutuksen kuvaus

Overall, the objective of a business environment course is to provide students with a comprehensive understanding of the business environment and equip them with the skills and knowledge necessary to become effective managers and leaders in a dynamic and constantly changing business world.
After completing the course, the student is able to:
- understand the business environment: An introduction to the business environment, including its various components such as economic, political, legal, technological, social, and cultural factors, and how they impact business operations.
- familiarize with the global business environment: Understanding the impact of globalization on business operations, including international trade, multinational corporations, and cultural diversity.
- develop analytical skills: Developing analytical skills to assess the business environment and identify opportunities and threats that affect business operations.
- explore the role of government: Understanding the role of government in shaping the business environment, including government policies, regulations, and incentives.
- emphasize the importance of ethics and corporate social responsibility: Understanding the ethical and social responsibilities of businesses, including environmental sustainability, social justice, and community involvement.
- understand the importance of entrepreneurship and innovation in a dynamic business environment.
- develop critical thinking and problem-solving skills.

Content:
- Introduction to Global Business Environment: Understanding the global business environment, its importance, and its influence on businesses.
- Cross-Cultural Issues: The importance of culture in international business, cross-cultural communication, and management in a multicultural environment.
- Political and Legal Environment: The role of politics and law in international business, types of political risk, and legal issues in international business.
- Economic Environment
- Market Entry Strategies: Different market entry strategies, their advantages, and disadvantages.
- International Strategic Management: The process of formulating and implementing strategies in a global business environment.

Method:
-Introductory lectures/ weekly team meetings/ visiting experts

Assessment:
- Project reports and learning tasks, literature. Independent work

Oppimateriaali ja suositeltava kirjallisuus

Wetherly, P& Otter D, The Business Environment, themes and issues in a globalizing world, 2018. Oxford University Press. 4th edition.

Needle, D& Burns, J, Business in Context, An Introduction to Business and its Environment, 2019. Cengage. 7th Edition.

Hamilton, L& Webster, P. The International Business Environment, 2018. Oxford University Press. 4th edition.

Toteutuksen kuvaus

The student understands the importance of maintenance and development work with human resources both from the company's and personnel's points of view. He or she identifies the different elements of human resources management (HRM) and human resources development (HRD) and is able to understand the practical HR-procedures and how they are linked to the business. The student understands the principles of empowering leadership of the individuals and teams including motivation and interaction at the work place.

The course includes following HR-topics: HR Design, Recruitment and Onboarding, Competence Management, Remuneration and Performance Management, Work well-being and Work Safety.

The course will be implemented using Flipped Learning, Problem Based Learning and Learning by doing. The course is implemented as a in-class course (no hybrid). Students do both individual assignments and self-reflections as well as group discussions using the Learning Cafe method. Students will also make a HR-professional/employee interview.

There will be an exam in the end of the course.

Toteutuksen valinnaiset suoritustavat

If student is unable to participate lectures in class, he/she can follow a personalized path. This path includes the following extra assignments:
1. Making a teaching video about to topic given by teacher and within a DL given by teacher
2. An online face-to-face exam.

Opiskelijan ajankäyttö

Interactive Contact Lectures including group discussions 35 h
Individual work including e.g., pre-assignment, stakeholder interview and exam 100h

Harjoittelu- ja työelämäyhteistyö

All HR-topics will include real-life cases.
The course will include visitor lecturer.

Oppimateriaali ja suositeltava kirjallisuus

Baker, Tim (2022). The Future of Human Resources : Unlocking Human Potential. (EBook)
Edwards, D., Almond, P., Murray, G. and Tregaskis, O. (2022) International human resource management in multinational companies: Global norm making within strategic action fields. Human resources Management Journal 32:683–697.

Other material provided by the lecturer.

Esitietovaatimukset

Principles of Economics.

Oppimateriaali ja suositeltava kirjallisuus

Hubbard, O´Brien. Economics 3/E, or newer. Parkin. Economics 10/E or newer. Prentice Hall. (only Selected chapters).
Other material and web sources will be provided by instructor.

Toteutuksen kuvaus

Objectives:
The main objective of this course is to prepare students to become effective marketers in a global business environment.
After completing the course, the student is able to:
- identify the global market and its complexities, including cultural differences, economic systems, legal regulations, and political issues.
- manage the marketing mix and how it can be adapted for different international markets.
- develop skills in conducting market research, analyzing data, and identifying opportunities in international markets.
- understand the importance of branding, positioning, and communication in international marketing.
- explore the challenges and opportunities of doing business in different markets.
- appreciate the ethical and social responsibilities of international marketers, including issues related to sustainability, consumer protection, and cultural sensitivity.
- use skills such as critical thinking, problem-solving, and communication skills in the context of international marketing.

Contents:
- Introduction to international marketing: Overview of global marketing, its importance, and challenges, and the impact of globalization on marketing.
- International business environment's affect in marketing. Research and planning process of international marketing, levels of integration/standardization, and international marketing strategies and tools. International marketing mix decisions and objectives.
- Cultural and environmental analysis: Understanding cultural differences, political and legal systems, economic systems, and market entry strategies.
- International market research: Conducting market research to identify market opportunities and assess competition.
- Product and brand strategy: Developing product and brand strategies for international markets, including product adaptation, branding, packaging, and labeling.
- Pricing strategy: Pricing strategies for international markets.
- Distribution strategy: Identifying and selecting distribution channels.
- Promotion and communication strategy: Developing promotional strategies and communication plans for international markets.
- Ethics and social responsibility in international marketing.

Methods:
Seminars, literature review, discussions, workshops

Assessment Methods:
- Group Case Study Work 40% (Presentation mid- April, Submission end of April)
- Individual Reflection Report 10%
- Peer Assessment 10%
- Exam 40% (Late April)

Opiskelijan ajankäyttö

Lectures with contact hours takes around 40 hours
Independent studying around 90 hours, that includes revision after classes, reading source books, and preparing for upcoming lectures, and activities.

Oppimateriaali ja suositeltava kirjallisuus

Hollendsen, S. 2020. Global Marketing. Harlow, UK: Pearson.
Keegan, W. & Green, M. 2020 Global Marketing. Boston: Pearson
Kotler, P, Armstrong, G, Harris, L & He H. 2020 Principles of Marketing, UK: Pearson. (International eight edition)

Addtional material provided by the teacher.

Esitietovaatimukset

None

Oppimateriaali ja suositeltava kirjallisuus

Hubbard, R. and O'Brien, A. Economics. 3rd ed. or newer. Pearson.
Parkin, M. Economics: Global edition. 10th ed. or newer. Prentice Hall. (Selected chapters)

Esitietovaatimukset

Business English

Toteutuksen kuvaus

The course is studied online in the Moodle learning environment.
The study includes familiarization with materials, learning tasks, online material, cases.
The course is assessed based on exam and report.

The study period starts on 23.09.2024 and ends on 6.12.2024.
You must register for the study course no later than 28.10.2024
The course assignments must be returned/completed by 6.12.2024 at the latest.

The course exam is online with deadline of 6.12.2024.
The course includes online orientation session Session is recorded and can be viewed later.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours,

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the learning environment, related articles, podcasts, videos, ebooks, websites).

Lisätietoja opiskelijoille

The course is part of the International Business degree program and offered via Campus Online.

The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.

Esitietovaatimukset

- sufficient mathematical skills
- ability to use Excel

Toteutuksen kuvaus

Toinen suomen kielen kurssi, jossa harjoitellaan puhumista ja opitaan lisää kielioppia.

Opit puhumaan matkustamisesta, terveydestä, luonnosta ja harrastuksista.

Opettelet käyttämään seuraavia kielioppirakenteita:
- Imperfekti
- Passiivi
- Minun täytyy...
- 3.infinitiivi.

Toteutuksen valinnaiset suoritustavat

AHOT: YKI tai muu todistus kielitaidon testaamisesta

Opiskelijan ajankäyttö

Luennot 15x1,5h = 22,5h
Moodle-kurssi: 48,5h
Lopputentti ja valmistautuminen: 10h
Yhteensä: 81 tuntia

Kurssin voi suorittaa myös itsenäisesti Moodlessa.

Esitietovaatimukset

Basics of Finnish

Oppimateriaali ja suositeltava kirjallisuus

Suomen mestari 2, chapters 1-4,
Materiaalit Moodlessa

Lisätietoja opiskelijoille

Tämä opintojakso pidetään toisen opiskeluvuoden keväällä. Kielitaito testataan opintojakson lopussa. Stipendistä 10 % osuus perustuu kielitaidon kehittymiseen (numero 3, 4 tai 5).

Suomen alkeiskurssin pitää olla suoritettuna ennen opintojakson alkua.

Toteutuksen kuvaus

Objectives:
The main objective of this course is to prepare students to become effective marketers in a global business environment.
After completing the course, the student is able to:
- identify the global market and its complexities, including cultural differences, economic systems, legal regulations, and political issues.
- manage the marketing mix and how it can be adapted for different international markets.
- develop skills in conducting market research, analyzing data, and identifying opportunities in international markets.
- understand the importance of branding, positioning, and communication in international marketing.
- explore the challenges and opportunities of doing business in different markets.
- appreciate the ethical and social responsibilities of international marketers, including issues related to sustainability, consumer protection, and cultural sensitivity.
- use skills such as critical thinking, problem-solving, and communication skills in the context of international marketing.

Contents:
- Introduction to international marketing: Overview of global marketing, its importance, and challenges, and the impact of globalization on marketing.
- International business environment's affect in marketing. Research and planning process of international marketing, levels of integration/standardization, and international marketing strategies and tools. International marketing mix decisions and objectives.
- Cultural and environmental analysis: Understanding cultural differences, political and legal systems, economic systems, and market entry strategies.
- International market research: Conducting market research to identify market opportunities and assess competition.
- Product and brand strategy: Developing product and brand strategies for international markets, including product adaptation, branding, packaging, and labeling.
- Pricing strategy: Pricing strategies for international markets.
- Distribution strategy: Identifying and selecting distribution channels.
- Promotion and communication strategy: Developing promotional strategies and communication plans for international markets.
- Ethics and social responsibility in international marketing.

Methods:
Seminars, literature review, discussions, workshops

Assessment Methods:
- Group Case Study Work 40% (Presentation mid- April, Submission end of April)
- Individual Reflection Report 10%
- Peer Assessment 10%
- Exam 40% (Late April)

Opiskelijan ajankäyttö

Lectures with contact hours takes around 40 hours
Independent studying around 90 hours, that includes revision after classes, reading source books, and preparing for upcoming lectures, and activities.

Oppimateriaali ja suositeltava kirjallisuus

Hollendsen, S. 2020. Global Marketing. Harlow, UK: Pearson.
Keegan, W. & Green, M. 2020 Global Marketing. Boston: Pearson
Kotler, P, Armstrong, G, Harris, L & He H. 2020 Principles of Marketing, UK: Pearson. (International eight edition)

Addtional material provided by the teacher.

Toteutuksen kuvaus

Overall, the objective of a business environment course is to provide students with a comprehensive understanding of the business environment and equip them with the skills and knowledge necessary to become effective managers and leaders in a dynamic and constantly changing business world.
After completing the course, the student is able to:
- understand the business environment: An introduction to the business environment, including its various components such as economic, political, legal, technological, social, and cultural factors, and how they impact business operations.
- familiarize with the global business environment: Understanding the impact of globalization on business operations, including international trade, multinational corporations, and cultural diversity.
- develop analytical skills: Developing analytical skills to assess the business environment and identify opportunities and threats that affect business operations.
- explore the role of government: Understanding the role of government in shaping the business environment, including government policies, regulations, and incentives.
- emphasize the importance of ethics and corporate social responsibility: Understanding the ethical and social responsibilities of businesses, including environmental sustainability, social justice, and community involvement.
- understand the importance of entrepreneurship and innovation in a dynamic business environment.
- develop critical thinking and problem-solving skills.

Content:
- Introduction to Global Business Environment: Understanding the global business environment, its importance, and its influence on businesses.
- Cross-Cultural Issues: The importance of culture in international business, cross-cultural communication, and management in a multicultural environment.
- Political and Legal Environment: The role of politics and law in international business, types of political risk, and legal issues in international business.
- Economic Environment
- Market Entry Strategies: Different market entry strategies, their advantages, and disadvantages.
- International Strategic Management: The process of formulating and implementing strategies in a global business environment.

Method:
-Introductory lectures/ weekly team meetings/ visiting experts

Assessment:
- Project reports and learning tasks, literature. Independent work

Oppimateriaali ja suositeltava kirjallisuus

Wetherly, P& Otter D, The Business Environment, themes and issues in a globalizing world, 2018. Oxford University Press. 4th edition.

Needle, D& Burns, J, Business in Context, An Introduction to Business and its Environment, 2019. Cengage. 7th Edition.

Hamilton, L& Webster, P. The International Business Environment, 2018. Oxford University Press. 4th edition.

Esitietovaatimukset

- ability to use Excel

Oppimateriaali ja suositeltava kirjallisuus

Hubbard, R. and O'Brien, A. Economics. 3rd ed. or newer. Pearson.
Parkin, M. Economics: Global edition. 10th ed. or newer. Prentice Hall. (Selected chapters)

Esitietovaatimukset

Principles of Economics.

Oppimateriaali ja suositeltava kirjallisuus

Hubbard, O´Brien. Economics 3/E, or newer. Parkin. Economics 10/E or newer. Prentice Hall. (only Selected chapters).
Other material and web sources will be provided by instructor.

Esitietovaatimukset

Business English

Toteutuksen kuvaus

This course is held on campus and requires physical attendance.
The study includes familiarisation with course materials and learning tasks (including Canva and HubSpot materials).

The course is assessed based on a final project, written assignments, Canva/Hubspot courses, and successfully completing HubSpot's "Growth Driven Design" certification.

The study period starts on 10.01.2025 and ends on 09.05.2025.
You must register for the study course no later than 15.01.2025.
The course assignments must be returned/completed by 28.04.2025 at the latest.

As this is an on-campus course, the lectures will not be recorded.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours, which consists of 30 hours for on-campus lectures, 20 hours for HubSpot's "Growth Driven Design" certification, 20 hours for other Canva/Hubspot courses, and 65 hours independent study (inc. project work + written assignments).

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the Moodle learning environment, related articles and videos, Canva and HubSpot courses, and HubSpot's "Growth Driven Design" certification.

Esitietovaatimukset

Introduction to Marketing and Branding, Sales Process and Tools.

Toteutuksen kuvaus

Toinen suomen kielen kurssi, jossa harjoitellaan puhumista ja opitaan lisää kielioppia.

Opit puhumaan matkustamisesta, terveydestä, luonnosta ja harrastuksista.

Opettelet käyttämään seuraavia kielioppirakenteita:
- Imperfekti
- Passiivi
- Minun täytyy...
- 3.infinitiivi.

Toteutuksen valinnaiset suoritustavat

AHOT: YKI tai muu todistus kielitaidon testaamisesta

Opiskelijan ajankäyttö

Luennot 15x1,5h = 22,5h
Moodle-kurssi: 48,5h
Lopputentti ja valmistautuminen: 10h
Yhteensä: 81 tuntia

Kurssin voi suorittaa myös itsenäisesti Moodlessa.

Esitietovaatimukset

Basics of Finnish

Oppimateriaali ja suositeltava kirjallisuus

Suomen mestari 2, chapters 1-4,
Materiaalit Moodlessa

Lisätietoja opiskelijoille

Tämä opintojakso pidetään toisen opiskeluvuoden keväällä. Kielitaito testataan opintojakson lopussa. Stipendistä 10 % osuus perustuu kielitaidon kehittymiseen (numero 3, 4 tai 5).

Suomen alkeiskurssin pitää olla suoritettuna ennen opintojakson alkua.

Toteutuksen kuvaus

The course is studied online in the Moodle earning environment.
The study includes familiarization with online materials and learning tasks (including Google Garage materials), webinars, online quizzes.

The course is assessed based on online quizzes, learning diary and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification.

The study period starts on 23.09.2024 and ends on 10.12.2024.
You must register for the study course no later than 15.10.2024.
The course assignments must be returned/completed by 02.12.2024 at the latest.

The course quizzes are online and student can have two attempts between 18.11.2024 to 02.12.2024.
The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours, which consists of 60 hours for Google Garage certification, 20 hours for online sessions and webinars, and 55 hours independent study.

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Lisätietoja opiskelijoille

The course is part of the Savonia Bachelor of International Business degree program.

The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.

Esitietovaatimukset

None

Esitietovaatimukset

- sufficient mathematical skills
- ability to use Excel

Esitietovaatimukset

Business Mathematics, Principles of Economics, Principles of Bookkeeping and Management Accounting.

Toteutuksen kuvaus

The student understands the importance of maintenance and development work with human resources both from the company's and personnel's points of view. He or she identifies the different elements of human resources management (HRM) and human resources development (HRD) and is able to understand the practical HR-procedures and how they are linked to the business. The student understands the principles of empowering leadership of the individuals and teams including motivation and interaction at the work place.

The course includes following HR-topics: HR Design, Recruitment and Onboarding, Competence Management, Remuneration and Performance Management, Work well-being and Work Safety.

The course will be implemented using Flipped Learning, Problem Based Learning and Learning by doing. The course is implemented as a in-class course (no hybrid). Students do both individual assignments and self-reflections as well as group discussions using the Learning Cafe method. Students will also make a HR-professional/employee interview.

There will be an exam in the end of the course.

Toteutuksen valinnaiset suoritustavat

If student is unable to participate lectures in class, he/she can follow a personalized path. This path includes the following extra assignments:
1. Making a teaching video about to topic given by teacher and within a DL given by teacher
2. An online face-to-face exam.

Opiskelijan ajankäyttö

Interactive Contact Lectures including group discussions 35 h
Individual work including e.g., pre-assignment, stakeholder interview and exam 100h

Harjoittelu- ja työelämäyhteistyö

All HR-topics will include real-life cases.
The course will include visitor lecturer.

Oppimateriaali ja suositeltava kirjallisuus

Baker, Tim (2022). The Future of Human Resources : Unlocking Human Potential. (EBook)
Edwards, D., Almond, P., Murray, G. and Tregaskis, O. (2022) International human resource management in multinational companies: Global norm making within strategic action fields. Human resources Management Journal 32:683–697.

Other material provided by the lecturer.

Toteutuksen kuvaus

The course is studied online in the Moodle learning environment.
The study includes familiarization with materials, learning tasks, online material, cases.
The course is assessed based on exam and report.

The study period starts on 23.09.2024 and ends on 6.12.2024.
You must register for the study course no later than 28.10.2024
The course assignments must be returned/completed by 6.12.2024 at the latest.

The course exam is online with deadline of 6.12.2024.
The course includes online orientation session Session is recorded and can be viewed later.

Opiskelijan ajankäyttö

The workload of the course is approximately 135 hours,

Oppimateriaali ja suositeltava kirjallisuus

The learning materials of the course include online materials in the learning environment, related articles, podcasts, videos, ebooks, websites).

Lisätietoja opiskelijoille

The course is part of the International Business degree program and offered via Campus Online.

The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.