Essentials of Sales and Purchase BehaviourLaajuus (5 op)
Tunnus: IB00BF45
Laajuus
5 op
Opetuskieli
- englanti
Vastuuhenkilö
- Özerk Göker
Osaamistavoitteet
After completing the course, the student is able to
- understand the essentials of sales
- recognise various sales professions and their role in business life
- apply different methods and approaches of sales
- understand the importance of consumer behavior and engagement, and of customer insight for providing solutions and creating customer experience
- assess their personal skills in regard to strengths and weaknesses as a salesperson.
Sisältö
- key concepts and terms in sales
- the role of sales in business
- selling as a profession and various tasks in sales
- consumer behavior and engagement
- customer insight
- purchasing process and organizational buying behavior
- essential sales skills of a successful salesperson
- elements and development of a sales pitch
Ilmoittautumisaika
01.08.2024 - 15.09.2024
Ajoitus
09.09.2024 - 13.12.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Kansainväliset AMK-koulutukset
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Degree Programme in International Business
Opettaja
- Özerk Göker
Opiskelijaryhmät
-
IB24SPInternational Business
Ilmoittautumisaika
01.12.2023 - 15.01.2024
Ajoitus
01.01.2024 - 03.06.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Kansainväliset AMK-koulutukset
Opetuskielet
- Englanti
Opettaja
- Özerk Göker
Opiskelijaryhmät
-
IB23SPInternational Business