Study Guide

Teaching methods

Overall, the objective of a business environment course is to provide students with a comprehensive understanding of the business environment and equip them with the skills and knowledge necessary to become effective managers and leaders in a dynamic and constantly changing business world.
After completing the course, the student is able to:
- understand the business environment: An introduction to the business environment, including its various components such as economic, political, legal, technological, social, and cultural factors, and how they impact business operations.
- familiarize with the global business environment: Understanding the impact of globalization on business operations, including international trade, multinational corporations, and cultural diversity.
- develop analytical skills: Developing analytical skills to assess the business environment and identify opportunities and threats that affect business operations.
- explore the role of government: Understanding the role of government in shaping the business environment, including government policies, regulations, and incentives.
- emphasize the importance of ethics and corporate social responsibility: Understanding the ethical and social responsibilities of businesses, including environmental sustainability, social justice, and community involvement.
- understand the importance of entrepreneurship and innovation in a dynamic business environment.
- develop critical thinking and problem-solving skills.

Content:
- Introduction to Global Business Environment: Understanding the global business environment, its importance, and its influence on businesses.
- Cross-Cultural Issues: The importance of culture in international business, cross-cultural communication, and management in a multicultural environment.
- Political and Legal Environment: The role of politics and law in international business, types of political risk, and legal issues in international business.
- Economic Environment
- Market Entry Strategies: Different market entry strategies, their advantages, and disadvantages.
- International Strategic Management: The process of formulating and implementing strategies in a global business environment.

Method:
-Introductory lectures/ weekly team meetings/ visiting experts

Assessment:
- Project reports and learning tasks, literature. Independent work

Student workload

Student's workload 5 credits = 135 hours

- Independent study 35
- Lectures and guest speakers 20
- Team work 40
- Assignment(s) 40

Practical training and working life cooperation

Guest speakers from companies.

Materials

Wetherly, P& Otter D, The Business Environment, themes and issues in a globalizing world, 2018. Oxford University Press. 4th edition.
Needle, D& Burns, J, Business in Context, An Introduction to Business and its Environment, 2019. Cengage. 7th Edition.
Hamilton, L& Webster, P. The International Business Environment, 2018. Oxford University Press. 4th edition.