Study Guide

Learning objectives

After completing the course, the student is able to
- understand the internationalisation process of a company
- explain alternative international entry modes
- identify the risks and benefits of each entry mode and when it is suitable for a company to enter a market
- understand and evaluate alternative international strategies and models
- understand different international challenges on functional areas
- find, analyse and utilise versatile information when choosing the appropriate internationalisation mode for a company.

Content

- internationalisation process
- international entry modes
- international strategies and models
- overview of international marketing, operations, finance and human resources

Qualifications

Global Business Environment, International Economics.