Digital Marketing and Content ManagementLaajuus (5 cr)
Code: IB00BF56
Credits
5 op
Teaching language
- English
Responsible person
- Virpi Oksanen
- Özerk Göker
Learning objectives
After completing the course, the student is able to
- understand basics of digital marketing and digital marketing strategies
- identify and apply digital marketing strategies
- create successful digital marketing plans
- build content strategy
- create targeted and relevant content
- distribute marketing communications to audiences online.
Content
- essentials of digital marketing
- social media management
- digital marketing strategies
- application of customer experiences in digital marketing strategies
- digital marketing planning process and steps of digital marketing plan
- content management
Enrollment
01.08.2024 - 15.09.2024
Timing
23.09.2024 - 10.12.2024
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Seats
0 - 1000
Degree programmes
- Degree Programme in International Business
Teachers
- Özerk Göker
- Jade Jimenez Salgado
Scheduling groups
- Avoin_amk_CO (Size: 400. Open UAS: 0.)
Student groups
-
IB23SPInternational Business
Education groups
- Avoin_amk_CO
Teaching methods
The course is studied online in the Moodle earning environment.
The study includes familiarization with online materials and learning tasks (including Google Garage materials), webinars, online quizzes.
The course is assessed based on online quizzes, learning diary and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification.
The study period starts on 23.09.2024 and ends on 10.12.2024.
You must register for the study course no later than 15.10.2024.
The course assignments must be returned/completed by 02.12.2024 at the latest.
The course quizzes are online and student can have two attempts between 18.11.2024 to 02.12.2024.
The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.
Student workload
The workload of the course is approximately 135 hours, which consists of 60 hours for Google Garage certification, 20 hours for online sessions and webinars, and 55 hours independent study.
Materials
The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.
Further information
The course is part of the Savonia Bachelor of International Business degree program.
The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.