Digital Marketing ToolsLaajuus (5 cr)
Code: IB00BF58
Credits
5 op
Teaching language
- English
Responsible person
- Virpi Oksanen
- Özerk Göker
Learning objectives
After completing the course, the student is able to
- prepare content for effective earned and paid media
- create more exposure in social media sites through paid media
- direct ways to drive searchers such as Retargeting, Pay Per Click (PPC) and display ads
- apply methods to increase traffic and/or conversions.
Content
- paid media as part of digital marketing plan
- digital and social media management tools such as Google Ads, YouTube marketing, Facebook Manager, Instagram marketing
- Retargeting, Pay Per Click (PPC) and display ads
- analysis and measurement of the success of digital marketing campaigns