Study Guide

Learning objectives

After completing the course, the student is able to
- understands the strategic management planning process
- develop the skill of strategic thinking
- understand the importance of devising a business vision and mission statement
- apply SWOT analysis to develop an effective business strategy
- use assessment tools to evaluate business performance and to take corrective strategic decisions.

Content

- the strategic management concept and the strategic planning process
- business vision and mission
- ethics and corporate social responsibility in the strategic management process
- sustainability
- SWOT analysis for internal and external factors
- strategic assessment for marketing, HRM, finance, R&D and operations performances
- alternative strategies and models

Qualifications

All first-year and second-year studies.