Opinto-opas

Osaamistavoitteet

After completing the course, the student is able to
- understand the essentials of sales
- recognise various sales professions and their role in business life
- apply different methods and approaches of sales
- understand the importance of consumer behavior and engagement, and of customer insight for providing solutions and creating customer experience
- assess their personal skills in regard to strengths and weaknesses as a salesperson.

Sisältö

- key concepts and terms in sales
- the role of sales in business
- selling as a profession and various tasks in sales
- consumer behavior and engagement
- customer insight
- purchasing process and organizational buying behavior
- essential sales skills of a successful salesperson
- elements and development of a sales pitch