Opinto-opas

Osaamistavoitteet

After completing the course, the student is able to
- identify commonly used graphic design tools
- understand how graphic design supports SEO and Pay Per Click (PPC) campaigns
- visualize complex information for digital marketing success
- understand how brands establish a distinct tone, style and identity with help of digital design.

Sisältö

- graphic design tools for digital marketing
- website design for better customer experience
- SEO-focused design
- earned media