Opinto-opas

Osaamistavoitteet

After completing the course, the student is able to
- prepare content for effective earned and paid media
- create more exposure in social media sites through paid media
- direct ways to drive searchers such as Retargeting, Pay Per Click (PPC) and display ads
- apply methods to increase traffic and/or conversions.

Sisältö

- paid media as part of digital marketing plan
- digital and social media management tools such as Google Ads, YouTube marketing, Facebook Manager, Instagram marketing
- Retargeting, Pay Per Click (PPC) and display ads
- analysis and measurement of the success of digital marketing campaigns