Study Guide

Learning objectives

After completing the course, the student is able to
- understand the psychological factors behind successful marketing
- gain tools and understanding on how to build trusting and loyal customer relationships.

Content

- customer psychology
- psychological aspects in marketing and advertising
- psychology of pricing, social media and web design
- use of technology in creating added value
- visuals in creating trust and loyalty

Qualifications

Introduction to Marketing and Branding, Sales Process and Tools.