Opinto-opas

Osaamistavoitteet

After completing the course, the student is able to
- review the core concepts of global marketing
- identify methods to create competitiveness in international markets
- understand the importance of international business environment to marketing decisions
- understand the importance of customer relationship management and identify needs of international customers
- identify marketing objectives, strategies, tools and building relationships internationally
- comprehend global marketing research methods and international marketing mix strategies.

Sisältö

- essentials of global marketing
- international competitiveness
- international business environment and its effect on marketing
- research and planning process of international marketing
- strategies and tools of international marketing
- international marketing mix decisions and their objectives