Basics of Sales and MarketingLaajuus (5 op)
Tunnus: IH00BK69
Laajuus
5 op
Opetuskieli
- englanti
Vastuuhenkilö
- Jorma Korhonen
Osaamistavoitteet
Upon completing the course, the student will be able to:
- Describe the stages of development in sales and marketing.
- Define the fundamental concepts of sales and marketing.
- Identify the operational environments of sales and marketing.
- Explain the basic processes of sales and marketing.
- Recognize the significance of branding in sales and marketing.
Sisältö
- Stages of development in sales and marketing.
- Fundamental concepts of sales and marketing.
- Operational environments of sales and marketing.
- Basic processes of sales and marketing.
- Fundamentals of branding.