Study Guide

Learning objectives

Upon completing the course, the student will be able to:
- Describe the fundamental concepts of digital business.
- Identify the opportunities presented by social media and content marketing.
- Illustrate the revenue models within digital business in wellness tourism.
- Examine the entirety of digital customer interaction and sales channels.
- Evaluate the development and trends within digital business.

Content

- Fundamental concepts of digital business.
- Social media channels and content marketing.
- Revenue models.
- Digital customer interaction and sales channels.
- Development and trends.