Opinto-opas

Osaamistavoitteet

Upon completing the course, the student will be able to:
- Justify the significance of marketing planning.
- Comprehend the marketing planning process.
- Identify the importance and methods of brand development.
- Utilize storytelling in marketing.
- Apply visual communication techniques in marketing.

Sisältö

- Marketing planning and data-driven management.
- Brand development.
- Storytelling.
- Visual communication.