Study Guide

Learning objectives

After completing the course, you will be able to:

plan and analyze products and services for digital sales, utilizing marketing mix

identify revenue models suitable for digital business and know how to price products and services competitively and profitably

identify available digital distribution platforms. The student knows how to plan and choose a suitable digital sales channel

choose a target group, define a value proposition and plan marketing communications

to plan digital business in a customer-oriented manner.

Content

Marketing mix in digital planning
Digital products and services
Pricing and revenue models
Digital distribution channels
Marketing communication in digital business