Study Guide

Learning objectives

Do you have an idea about the product or service that you would like to prepare for launch?

This course prepares for launch of a new business. It will help to verify the feasibility of an idea, and speed-up the actual start.

You will learn to prepare actions for customer acquisition and customer engagement, identify key partners and forms of co-operation, and assess the profitability of potential business through key figures. The course is also suitable for continuing business experiments.

Content

The work focuses on designing business model for market entry:

- customer acquisition and customer engagement
- key business functions
- key partners
- cash flow and profitability
- decision-making

Prerequisites

Completion of courses 'Business Opportunity Recognition' and 'From Idea to Business Concept' or equivalent knowledge and skills and stage of the business idea.

Materials

To be confirmed during the course

Qualifications

Completion of courses 'Business Opportunity Recognition' and 'From Idea to Business Concept' or equivalent knowledge and skills and stage of the business idea.