Opinto-opas

Osaamistavoitteet

The student will learn the influence of the international environment on marketing decisions based on environmental analysis. The student will adopt a deeper orientation to customer relationship management and the adaptation needs of international customers in operations. The planning process of international marketing will deepen the student's knowledge and skills regarding marketing objectives, strategies, tools and building relationships internationally.

Sisältö

Planning process of international marketing, levels of integration/standardisation, marketing objectives, strategies and tools in international operations, CRM.

Esitietovaatimukset

curricula 2017-2018: 1st and 2nd year studies, specifically International Economics and Business Environment
curricula 2019 and later: 1st-year studies

Oppimateriaalit

Hollendsen, S. 2017. Global Marketing. Harlow, UK: Pearson.
Keegan, W. & Green, M. 2017. Global Marketing. Boston: Pearson.
Czinkota, M. & Ronkainen, I. 2013. International Marketing. South-Western: Cengage Learning.
Other material provided by the lecturer.

Esitietovaatimukset

curricula 2017-2018: 1st and 2nd year studies, specifically International Economics and Business Environment curricula 2019 and later: 1st-year studies