Opinto-opas

Osaamistavoitteet

The student will learn how to observe and analyse both internal and external business environment internationally. In addition, the student is able to discuss how the changes in the business environment affect companies' decisions. The student will become familiar with the selection process of the target country and the factors influencing market selection.The student will learn some business environment analysis tools (e.g. PESTEL). He or she will become familiar with the means of assessing the competences and skills of the companies that are planning internationalisation or are developing their business in the international markets.

Sisältö

Analysing the external and internal business environment. The selection process of the target country and the factors influencing market selection. The role of market research in the internationalisation process. Reviewing a company's international readiness.

Esitietovaatimukset

1st-year studies, International Economics and Business Research.

Oppimateriaalit

Daniels, J.D., Radebaugh, L. Sullivan, D. 2007. International business: environments and operations. Upper Saddle River (NJ) : Pearson Education International.

Rugman, A. & Collinson, S. 2009. International business. Harlow : Pearson Education.

Morrison, J. 2009. International Business: challenges in a changing world. New York : Palgrave Macmillan.

Wall, S., Minocha, S. & Rees, B. 2010. International business [E-book]. Harlow Pearson.

Esitietovaatimukset

1st-year studies, International Economics and Business Research.