Opinto-opas

Osaamistavoitteet

The student knows the basics of digital marketing communication and current trends of digital marketing and social media. The student is capable of implementing digital marketing campaigns with applicable tools.

Sisältö

Digital marketing and social media strategy, planning, and content marketing. Measuring the results. Image processing and graphic design software. Online marketing channels and advertising. Using blogs and social media in Business. Basics of search engine optimization.

Oppimateriaalit

Material informed by the teachers at the beginning and during the course.