Strategic ManagementLaajuus (5 op)
Tunnus: 4_LIA4100
Laajuus
5 op
Osaamistavoitteet
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
Sisältö
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
Esitietovaatimukset
All first and second-year compulsory studies.
Oppimateriaalit
David, F. R. 2011. Strategic management. 13th ed. or newer. Pearson.
Wheelen, T. L. 2010. Concepts in Strategic Management and Business Policies. 12th ed. Pearson.
Esitietovaatimukset
All first and second-year compulsory studies.
Ilmoittautumisaika
01.12.2023 - 15.01.2024
Ajoitus
08.01.2024 - 03.05.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Kansainväliset AMK-koulutukset
Opetuskielet
- Englanti
Opettaja
- Özerk Göker
- Abdelazim Hannoura
Opiskelijaryhmät
-
LI21SPInternational Business
Esitietovaatimukset
All first and second-year compulsory studies.
Oppimateriaali ja suositeltava kirjallisuus
David, F. R., David Forest R., David Meredith E. 2020. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. Pearson.
Wheelen T.L., Hunger J.D., Hoffman A.N., Bamford C.E. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th Edition. Pearson