Study Guide

Learning objectives

The student understands the internationalisation process of a company and possible alternatives for international market entry modes. He or she gains knowledge of the various operation methods in the international markets. He or she is able to find, analyse and utilise versatile information when choosing proper internationalisation methods for a company.

Content

A company's internationalisation strategies: challenges, problems and risks related to internationalisation. Information sources and support organisations. International business operation methods.

Prerequisites

Business Environment, International Economics

Materials

Welch, L. S. et al. 2007. Foreign Operation Methods: Edward Elgar: Cheltenham UK/Northampton, MA, USA.
Cavusgil, S. T. et al. 2013. International business. The new realities. Pearson Education: Boston. ebook.
Other material announced later by the lecturer.

Qualifications

Business Environment, International Economics