Destination ManagementLaajuus (5 cr)
Code: 4_MMV9420
Credits
5 op
Learning objectives
The student is able to recognize and analyze the structures, actors and networks of different tourism destinations. The student knows the features of destination planning, development and branding. The student understands the role of projects and cooperation as tools of destination development.
Content
The core content of the course is
- different tourism destinations
- tourism destination development and projects
- core actors and networking
- destination branding.
Enrollment
01.08.2024 - 15.09.2024
Timing
30.08.2024 - 02.12.2024
Credits
5 op
Virtual proportion (cr)
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Teaching languages
- English
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Petra Laakso
- Tiina Kuosmanen
Student groups
-
MMA22SPTourism and Hospitality
-
MMB22SPTourism and Hospitality
Teaching methods
Classroom teaching. Online teaching in co-operation with Euroaula University, Barcelona and with Breda University of Applied Sciences.
Active participation in classroom and online teaching, group assignment, independent studies.
Intensive week in Kuopio and Tahko, week 44
Assessment scale failed-passed
Course language is English
Alternative implementation methods
-
Student workload
Lectures 19h
Independent studying and group assignment 116h
Practical training and working life cooperation
Visiting lecturer
Materials
UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs). Preparing DMOs for new challenges. 2020.
Other material is specified during the course
Further information
Available also for Savonia international tourism and hospitality and business students.