Strategic ManagementLaajuus (5 cr)
Code: 4_LIA4100
Credits
5 op
Learning objectives
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
Content
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
Prerequisites
All first and second-year compulsory studies.
Materials
David, F. R. 2011. Strategic management. 13th ed. or newer. Pearson.
Wheelen, T. L. 2010. Concepts in Strategic Management and Business Policies. 12th ed. Pearson.
Qualifications
All first and second-year compulsory studies.
Enrollment
01.12.2024 - 15.01.2025
Timing
13.01.2025 - 15.05.2025
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Özerk Göker
Student groups
-
LI22SPInternational Business
Teaching methods
Objectives
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
Content
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
Requirements: Completing a fully documented case study and presentation videos (30%), exam (70%)
Methods Lectures, workshops, and case studies.
Student workload
30h contact lessons, and 100h independent studies and teamwork.
Qualifications
All first and second-year compulsory studies.
Materials
David, F. R., David Forest R., David Meredith E. 2020. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. Pearson.
Wheelen T.L., Hunger J.D., Hoffman A.N., Bamford C.E. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th Edition. Pearson
Enrollment
01.12.2023 - 15.01.2024
Timing
08.01.2024 - 03.05.2024
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Özerk Göker
- Abdelazim Hannoura
Student groups
-
LI21SPInternational Business
Teaching methods
Objectives
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
Content
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
Requirements: Completing a fully documented case study and presentation videos (30%), exam (70%)
Methods Lectures, workshops, and case studies.
Student workload
30h contact lessons, and 100h independent studies and teamwork.
Qualifications
All first and second-year compulsory studies.
Materials
David, F. R., David Forest R., David Meredith E. 2020. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. Pearson.
Wheelen T.L., Hunger J.D., Hoffman A.N., Bamford C.E. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th Edition. Pearson
Enrollment
01.12.2022 - 15.01.2023
Timing
09.01.2023 - 05.05.2023
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Özerk Göker
- Abdelazim Hannoura
Student groups
-
LI20SPInternational Business
Teaching methods
Objectives
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.
Content
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.
Requirements: Completing a fully documented case study and presentation videos (40%), exam (60%)
Methods Lectures, workshops, and case studies.
Student workload
30h contact lessons, and 100h independent studies and teamwork.
Qualifications
All first and second-year compulsory studies.
Materials
David, F. R., David Forest R., David Meredith E. 2020. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. Pearson.
Wheelen T.L., Hunger J.D., Hoffman A.N., Bamford C.E. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th Edition. Pearson