Design for Digital SuccessLaajuus (5 cr)
Code: IB00BF57
Credits
5 op
Learning objectives
After completing the course, the student is able to
- identify commonly used graphic design tools
- understand how graphic design supports SEO and Pay Per Click (PPC) campaigns
- visualize complex information for digital marketing success
- understand how brands establish a distinct tone, style and identity with help of digital design.
Content
- graphic design tools for digital marketing
- website design for better customer experience
- SEO-focused design
- earned media
Enrollment
01.12.2024 - 15.01.2025
Timing
01.01.2025 - 31.07.2025
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Jade Jimenez Salgado
Student groups
-
IB23SPInternational Business
Teaching methods
This course is held on campus and requires physical attendance.
The study includes familiarisation with course materials and learning tasks (including Canva and HubSpot materials).
The course is assessed based on a final project, written assignments, Canva/Hubspot courses, and successfully completing HubSpot's "Growth Driven Design" certification.
The study period starts on 10.01.2025 and ends on 09.05.2025.
You must register for the study course no later than 15.01.2025.
The course assignments must be returned/completed by 28.04.2025 at the latest.
As this is an on-campus course, the lectures will not be recorded.
Student workload
The workload of the course is approximately 135 hours, which consists of 30 hours for on-campus lectures, 20 hours for HubSpot's "Growth Driven Design" certification, 20 hours for other Canva/Hubspot courses, and 65 hours independent study (inc. project work + written assignments).
Materials
The learning materials of the course include online materials in the Moodle learning environment, related articles and videos, Canva and HubSpot courses, and HubSpot's "Growth Driven Design" certification.