Study Guide

Teaching methods

Objectives
The student understands the strategic management planning process and develops the skill of strategic thinking. He or she understands the vital importance of devising a business vision and mission statement: The student understands and is able to apply SWOT analysis to develop an effective business strategy. The student is also able to use assessment tools to evaluate business performance and to take corrective strategic decisions.

Content
The strategic management concept and the strategic planning process, business vision and mission, SWOT analysis for internal and external factors, strategic assessment for marketing, HRM, finance, R&D, operations performances.

Requirements: Completing a fully documented case study and presentation videos (40%), exam (60%)

Methods Lectures, workshops, and case studies.

Student workload

30h contact lessons, and 100h independent studies and teamwork.

Qualifications

All first and second-year compulsory studies.

Materials

David, F. R., David Forest R., David Meredith E. 2020. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. Pearson.
Wheelen T.L., Hunger J.D., Hoffman A.N., Bamford C.E. 2018. Strategic Management and Business Policy Globalization, Innovation and Sustainability. 15th Edition. Pearson