Business to Business Marketing EI21SP (5 cr)
Code: 4_EIA8160-3002
General information
Enrollment
01.12.2023 - 15.01.2024
Timing
08.01.2024 - 30.04.2024
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Tiina Salli
Student groups
-
EI21SPMechanical Engineering
Teaching methods
Execution of the course: Contact lessons.
Learning methods: Assignments.
Assessment: 0-5
Re-exams and upgrading of the course only via general exams (re-sit exams) that consist of the literature questions.
Student workload
24 h lectures
111h independent studies (incl.assignments)
135 h total
Materials
Materials in the Moodle.
Lahtinen-Isoviita: Customer Relationship Marketing
Kotler, Philip: Marketing Management
Kotler, Philip: Principles of Marketing, 7th European Edition 2017
Hall, Simon: Innovative B2B Marketing: New models, Processes and Theory
Taylor, Heidi: B2B Marketing Strategy