Strategic Branding and Marketing Communication LI22SP (5 cr)
Code: 4_LIF5300-3003
General information
Enrollment
01.08.2024 - 15.09.2024
Timing
01.09.2024 - 31.12.2024
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Degree programmes
- Degree Programme in International Business
Teachers
- Virpi Oksanen
Student groups
-
LI22SPInternational Business
Teaching methods
Introductory lectures, guided exercises, cases, active participation, literature and articles.
Assessment on exam (60%) and group work (40%).
Student workload
In class meetings 26h.
Exam and preparation 20h.
Group work 40h.
Literature, articles and other material 49h.
Qualifications
Effective Marketing or similar.
Materials
Coleman; Building Brand Experiences; a practical guide to retaining brand relevance. 2018. Kogan Page.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Guzman, Veloutson & Peppu: Brand Equity; defining, measuring and managing brand equity. 2017. Emerald Publishing Ltd.
Keller & Swaminathan: Strategic Brand Management: building, measuring and managing brand equity. 2020. Pearson Education. eBook.
McDonald; Brand identity; the must have guide on branding, brand strategy & brand development; craft and design an irresistable strong brand business. 2020.
Other material provided by teacher.
Further information
Incoming exchange students may enroll as well.