Business to Business Marketing EI22SP (5 cr)
Code: 4_EIA8160-3003
General information
Enrollment
01.12.2024 - 15.01.2025
Timing
01.01.2025 - 31.07.2025
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Degree programmes
- Degree Programme in Mechanical Engineering
Teachers
- Tiina Salli
Student groups
-
EI22SPMechanical Engineering
Materials
Material and links in Moodle.
Armstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.