Sales Project Control and Management EI21SP (5 cr)
Code: 4_EIA8200-3003
General information
Enrollment
01.08.2024 - 15.09.2024
Timing
09.09.2024 - 13.12.2024
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Özerk Göker
- Sudipta Chatterjee
Student groups
-
EI21SPMechanical Engineering
Teaching methods
Lectures, workshops, Case studies, Visiting experts, Case company tasks.
Assessment based on Group work presentation and individual quiz:
Presentation 60%
Exam 40%
Student workload
Student workload: Approximately 35 hours of contact hours and 100 hours of independent and team work.
Qualifications
Basics of marketing
Materials
Lecture material, Company and expert presentations
Care, John (2022). Mastering Technical Sales: The Sales Engineer’s Handbook. Artech House.
Care, J. Daly, C. (2020): The Sales Engineer Manager's Handbook: Mastering Technical Sales.
Articles and additional materials