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Industrial Product and Service MarketingLaajuus (5 op)

Tunnus: IM00BD36

Laajuus

5 op

Opetuskieli

  • englanti

Vastuuhenkilö

  • Tiina Salli

Osaamistavoitteet

After completing the course the student is able to:
- define the dimensions of quality according to service-oriented logic
- recognize the differences between the basics of product- and service-oriented logic
- apply service dominant logic thinking in work and industrial operations

Sisältö

Industrial service systems. Product- and service-dominant logic. Value dimensions in industry. Digitalization. Networking. Marketing.