Industrial Product and Service MarketingLaajuus (5 cr)
Code: IM00BD36
Credits
5 op
Teaching language
- English
Responsible person
- Tiina Salli
Learning objectives
After completing the course the student is able to:
- define the dimensions of quality according to service-oriented logic
- recognize the differences between the basics of product- and service-oriented logic
- apply service dominant logic thinking in work and industrial operations
Content
Industrial service systems. Product- and service-dominant logic. Value dimensions in industry. Digitalization. Networking. Marketing.