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Industrial Product and Service MarketingLaajuus (5 cr)

Code: IM00BD36

Credits

5 op

Teaching language

  • English

Responsible person

  • Tiina Salli

Learning objectives

After completing the course the student is able to:
- define the dimensions of quality according to service-oriented logic
- recognize the differences between the basics of product- and service-oriented logic
- apply service dominant logic thinking in work and industrial operations

Content

Industrial service systems. Product- and service-dominant logic. Value dimensions in industry. Digitalization. Networking. Marketing.