BrandingLaajuus (5 op)
Tunnus: 4_MMV9430
Laajuus
5 op
Osaamistavoitteet
The student knows branding history, defines business brand and image as well as personal brand and knows their meaning for business and career. The student understands the development processes of brand image and brand identity and can evaluate them. The student is able to understand, develop and evaluate storytelling in branding, brand marketing and brand management.
Sisältö
The core content of the course is
- overview of the branding history
- business brands and images
- personal branding
- brand image and brand identity
- storytelling in branding
- brand marketing
- brand management and development.
Esitietovaatimukset
Basics in Marketing
Oppimateriaalit
The material will be announced during the course.
Esitietovaatimukset
Basics in Marketing
Ilmoittautumisaika
01.08.2024 - 15.09.2024
Ajoitus
03.09.2024 - 01.12.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Matkailu- ja ravitsemisala - AMK
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Matkailu- ja ravitsemisalan tutkinto-ohjelma
Opettaja
- Jorma Korhonen
- Virpi Oksanen
Opiskelijaryhmät
-
MMA22SPMatkailu- ja ravitsemisalan tutkinto-ohjelma
-
MMB22SPMatkailu- ja ravitsemisalan tutkinto-ohjelma
Toteutuksen kuvaus
The core content of the course is
- overview of the branding history
- business brands and images
- personal branding
- brand image and brand identity
- storytelling in branding
- brand marketing
- brand management and development.
Toteutuksen valinnaiset suoritustavat
-
Opiskelijan ajankäyttö
Lectures, 21h
Exam, 2h
Independent studies and group works, 112h
= 135h
Harjoittelu- ja työelämäyhteistyö
Visiting lecturers
Esitietovaatimukset
Basics in Marketing
Oppimateriaali ja suositeltava kirjallisuus
Coleman; Building Brand Experiences; a practical guide to retaining brand relevance. 2018. Kogan Page.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Guzman, Veloutson & Peppu: Brand Equity; defining, measuring and managing brand equity. 2017. Emerald Publishing Ltd.
Keller & Swaminathan: Strategic Brand Management: building, measuring and managing brand equity. 2020. Pearson Education. eBook.
McDonald; Brand identity; the must have guide on branding, brand strategy & brand development; craft and design an irresistable strong brand business. 2020.
Other material provided by teacher.
Lisätietoja opiskelijoille
Savonia incoming exchange students are able to enroll the course