Opinto-opas

Toteutuksen kuvaus

The core content of the course is
- overview of the branding history
- business brands and images
- personal branding
- brand image and brand identity
- storytelling in branding
- brand marketing
- brand management and development.

Toteutuksen valinnaiset suoritustavat

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Opiskelijan ajankäyttö

Lectures, 21h
Exam, 2h
Independent studies and group works, 112h
= 135h

Harjoittelu- ja työelämäyhteistyö

Visiting lecturers

Esitietovaatimukset

Basics in Marketing

Oppimateriaali ja suositeltava kirjallisuus

Coleman; Building Brand Experiences; a practical guide to retaining brand relevance. 2018. Kogan Page.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Guzman, Veloutson & Peppu: Brand Equity; defining, measuring and managing brand equity. 2017. Emerald Publishing Ltd.
Keller & Swaminathan: Strategic Brand Management: building, measuring and managing brand equity. 2020. Pearson Education. eBook.
McDonald; Brand identity; the must have guide on branding, brand strategy & brand development; craft and design an irresistable strong brand business. 2020.
Other material provided by teacher.

Lisätietoja opiskelijoille

Savonia incoming exchange students are able to enroll the course