Study Guide

Teaching methods

The core content of the course is
- overview of the branding history
- business brands and images
- personal branding
- brand image and brand identity
- storytelling in branding
- brand marketing
- brand management and development.

Student workload

Lectures, 21h
Exam, 2h
Independent studies and group works, 112h
= 135h

Practical training and working life cooperation

Visiting lectures

Qualifications

Basics in Marketing

Materials

Coleman; Building Brand Experiences; a practical guide to retaining brand relevance. 2018. Kogan Page.
Fournier, Breazeale & Fetscherin, edited: Consumer-brand relationships, 2012.
Guzman, Veloutson & Peppu: Brand Equity; defining, measuring and managing brand equity. 2017. Emerald Publishing Ltd.
Keller & Swaminathan: Strategic Brand Management: building, measuring and managing brand equity. 2020. Pearson Education. eBook.
McDonald; Brand identity; the must have guide on branding, brand strategy & brand development; craft and design an irresistable strong brand business. 2020.
Other material provided by teacher.

Further information

Savonia incoming exchange students are able to enroll the course