Opinto-opas

Osaamistavoitteet

Upon completing the course, the student will be able to:
- Describe the stages of development in sales and marketing.
- Define the fundamental concepts of sales and marketing.
- Identify the operational environments of sales and marketing.
- Explain the basic processes of sales and marketing.
- Recognize the significance of branding in sales and marketing.

Sisältö

- Stages of development in sales and marketing.
- Fundamental concepts of sales and marketing.
- Operational environments of sales and marketing.
- Basic processes of sales and marketing.
- Fundamentals of branding.