Study Guide

Teaching methods

Objectives:
Upon completing the course, the student will be able to:
- Describe the stages of development in sales and marketing.
- Define the fundamental concepts of sales and marketing.
- Identify the operational environments of sales and marketing.
- Explain the basic processes of sales and marketing.
- Recognize the significance of branding in sales and marketing.

Content:
- Stages of development in sales and marketing.
- Fundamental concepts of sales and marketing.
- Operational environments of sales and marketing.
- Basic processes of sales and marketing.
- Fundamentals of branding.

Assessment Methods:
- Report 50%
- Job shadowing assignment Pass/Fail
- Exam 50%

Student workload

Lectures,19h
Workshops, 4h
Group presentations, 4h
Shadow visit, 2h
Group exam, 4h
Independent studies, 102h

Practical training and working life cooperation

Course assgnment is raleted to business.

Materials

Kotler, P., Bowen, J., & Baloglu, S. (2022). Marketing for hospitality and tourism (Eight edition. Global edition.). Pearson.

Kotler, P., Armstrong, G., & Opresnik, M. O. (2021). Principles of marketing (Eighteenth edition. Global edition.). Pearson.

Other material provided by the teacher.