Destination Management BIPLaajuus (4 op)
Tunnus: XB00BS61
Laajuus
4 op
Osaamistavoitteet
After finishing this BIP program the student is able to
- recognize and analyze the structures, actors and networks of different tourism destinations
- describe different kinds of tourism destinations in Finland, Spain and the Netherlands
- describe the features of destination planning, development and branding
- understand the concept of spreading the tourism
- understand the role of projects and cooperation as tools of destination development
Sisältö
- destination management
- destination marketing
- situation analysis of a destination
- development of a destination
- intercultural co-operation
Lisätiedot
This course is implemented as blended intensive programme (BIP) funded by Erasmus+ programme / Tämä opintojakso on Erasmus+ -ohjelman mukainen ns. monimuotoinen intensiivikurssi (BIP)
Arviointikriteeri, hyväksytty/hylätty
The course is passed when the individual portfolio is returned and the group assignment is done at least according to following criteria:
- The report is presenting at least the location, climate, population, brief history, number of inhabitants of the chosen destination. The social, economical, cultural and political situation of the destination are described. Role of the tourism sector within the economy of the destination is presented.
- The situation analysis: Both internal and external analysis are described. The state of the destination in the framework of destination life cycle model is recognized.
- Several sources are used, and the information sources are all mentioned in the text and in the reference list. The students should use the previous knowledge, theories, models, literature that they have gathered during their previous studies.
- The presentation is done according to instructions.
Ilmoittautumisaika
09.09.2024 - 15.09.2024
Ajoitus
01.08.2024 - 31.12.2024
Laajuus
4 op
Toteutustapa
Lähiopetus
Yksikkö
Matkailu- ja ravitsemisala - KV
Toimipiste
Microkadun kampus
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Degree Programme in Tourism and Hospitality Management for Immigrants
Opettaja
- Petra Laakso
- Tiina Kuosmanen
Toteutuksen kuvaus
Week 44 is the intensive week. During that the students get to know destination management in Kuopio region and learn about different destinations in the area. The group assignment is also started. On weeks 45-47 there are two weekly online sessions of 90 minutes. They include guest lectures and workshops for assisted working on the group assignment. On week 48 the students give presentations as a part of the group assignment.
Toteutuksen valinnaiset suoritustavat
-
Opiskelijan ajankäyttö
Intensive week 45 hours
Online sessions 12 hours
Independent studying and group assignment 51 hours
Harjoittelu- ja työelämäyhteistyö
Company visits and guest lectures.
Oppimateriaali ja suositeltava kirjallisuus
Given during the BIP.
Arviointikriteeri, hyväksytty/hylätty
The course is passed when the individual portfolio is returned and the group assignment is done at least according to following criteria:
- The report is presenting at least the location, climate, population, brief history, number of inhabitants of the chosen destination. The social, economical, cultural and political situation of the destination are described. Role of the tourism sector within the economy of the destination is presented.
- The situation analysis: Both internal and external analysis are described. The state of the destination in the framework of destination life cycle model is recognized.
- Several sources are used, and the information sources are all mentioned in the text and in the reference list. The students should use the previous knowledge, theories, models, literature that they have gathered during their previous studies.
- The presentation is done according to instructions.