Storytelling and Content Marketing - LI21SP (5 cr)
Code: 4_LIX3000-3004
General information
Enrollment
01.08.2023 - 15.09.2023
Timing
18.09.2023 - 06.12.2023
Credits
5 op
Virtual proportion (cr)
5 op
Mode of delivery
Distance learning
Teaching languages
- English
Teachers
- Titta Järvenpää
Scheduling groups
- Avoin_amk_CO (Size: 400. Open UAS: 0.)
Student groups
-
LI21SPInternational Business
Education groups
- Avoin_amk_CO
Teaching methods
This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
- The magic of story
- Pitching as an application of storytelling
- Content marketing
Student workload
Working hours (total: 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Qualifications
Sales Skills
Materials
The material is given at the beginning of the course.
Further information
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2023-10.12.2023
- Latest login to the course: 15.10.2023
- Learning assignments and exam are open between 18.9.-3.12.2023 23:59
- Re-examinations by the end of 3.12.2023
- Credits and grades by the end of 15.12.2023