Opinto-opas

Toteutuksen kuvaus

This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Content
- The magic of story
- Pitching as an application of storytelling
- Content marketing

Opiskelijan ajankäyttö

Working hours (total: 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h

Esitietovaatimukset

Sales Skills

Oppimateriaali ja suositeltava kirjallisuus

The material is given at the beginning of the course.

Lisätietoja opiskelijoille

Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.

- 100% web-based course (Moodle)
- Moodle is open: 18.9.2023-10.12.2023
- Latest login to the course: 15.10.2023
- Learning assignments and exam are open between 18.9.-3.12.2023 23:59
- Re-examinations by the end of 3.12.2023
- Credits and grades by the end of 15.12.2023