Storytelling and Content MarketingLaajuus (5 op)
Tunnus: 4_LIX3000
Laajuus
5 op
Osaamistavoitteet
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Sisältö
The magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers
Esitietovaatimukset
Sales Skills
Oppimateriaalit
The material is given at the beginning of the course.
Esitietovaatimukset
Sales Skills
Ilmoittautumisaika
01.08.2024 - 15.09.2024
Ajoitus
18.09.2024 - 08.12.2024
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Yksikkö
Kansainväliset AMK-koulutukset
Opetuskielet
- Englanti
Paikat
0 - 1500
Tutkinto-ohjelma
- Degree Programme in International Business
Opettaja
- Titta Järvenpää
Ajoitusryhmät
- Avoin_amk_CO (Koko: 400. Avoin AMK: 0.)
Opiskelijaryhmät
-
LI22SPInternational Business
Koulutusryhmat
- Avoin_amk_CO
Toteutuksen kuvaus
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2024-8.12.2024
- Latest login to the course: 31.10.2024
- Learning assignments and exam are open between 18.9.-8.12.2024 23:59
- Credits and grades by the end of 16.12.2024
Opiskelijan ajankäyttö
Working hours (total 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Esitietovaatimukset
Sales Skills
Oppimateriaali ja suositeltava kirjallisuus
The material is given at the beginning of the course.
Lisätietoja opiskelijoille
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.
Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.
Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.
Ilmoittautumisaika
01.08.2023 - 15.09.2023
Ajoitus
18.09.2023 - 06.12.2023
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Opetuskielet
- Englanti
Opettaja
- Titta Järvenpää
Ajoitusryhmät
- Avoin_amk_CO (Koko: 400. Avoin AMK: 0.)
Opiskelijaryhmät
-
LI21SPInternational Business
Koulutusryhmat
- Avoin_amk_CO
Toteutuksen kuvaus
This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
- The magic of story
- Pitching as an application of storytelling
- Content marketing
Opiskelijan ajankäyttö
Working hours (total: 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Esitietovaatimukset
Sales Skills
Oppimateriaali ja suositeltava kirjallisuus
The material is given at the beginning of the course.
Lisätietoja opiskelijoille
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2023-10.12.2023
- Latest login to the course: 15.10.2023
- Learning assignments and exam are open between 18.9.-3.12.2023 23:59
- Re-examinations by the end of 3.12.2023
- Credits and grades by the end of 15.12.2023