Storytelling and Content MarketingLaajuus (5 op)
Tunnus: 4_LIX3000
Laajuus
5 op
Osaamistavoitteet
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Sisältö
The magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers
Esitietovaatimukset
Sales Skills
Oppimateriaalit
The material is given at the beginning of the course.
Esitietovaatimukset
Sales Skills
Ilmoittautumisaika
01.08.2024 - 15.09.2024
Ajoitus
01.08.2024 - 08.12.2024
Laajuus
5 op
Virtuaaliosuus (op)
5 op
Toteutustapa
Etäopetus
Yksikkö
Kansainväliset AMK-koulutukset
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Degree Programme in International Business
Opettaja
- Titta Järvenpää
Opiskelijaryhmät
-
LI22SPInternational Business
Toteutuksen kuvaus
This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
- Storytelling
- Content marketing
Opiskelijan ajankäyttö
Working hours (total 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h
Esitietovaatimukset
Sales Skills
Oppimateriaali ja suositeltava kirjallisuus
The material is given at the beginning of the course.
Lisätietoja opiskelijoille
Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.
- 100% web-based course (Moodle)
- Moodle is open: 18.9.2024-8.12.2024
- Latest login to the course: 31.10.2024
- Learning assignments and exam are open between 18.9.-8.12.2024 23:59
- Credits and grades by the end of 16.12.2024