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Storytelling and Content MarketingLaajuus (5 op)

Tunnus: 4_LIX3000

Laajuus

5 op

Osaamistavoitteet

Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Sisältö

The magic of story
Pitching as an application of storytelling
Content marketing
How to inspire and engage customers

Esitietovaatimukset

Sales Skills

Oppimateriaalit

The material is given at the beginning of the course.

Esitietovaatimukset

Sales Skills

Ilmoittautumisaika

01.08.2024 - 15.09.2024

Ajoitus

18.09.2024 - 08.12.2024

Laajuus

5 op

Virtuaaliosuus (op)

5 op

Toteutustapa

Etäopetus

Yksikkö

Kansainväliset AMK-koulutukset

Opetuskielet
  • Englanti
Paikat

0 - 1500

Tutkinto-ohjelma
  • Degree Programme in International Business
Opettaja
  • Titta Järvenpää
Ajoitusryhmät
  • Avoin_amk_CO (Koko: 400. Avoin AMK: 0.)
Opiskelijaryhmät
  • LI22SP
    International Business
Koulutusryhmat
  • Avoin_amk_CO

Toteutuksen kuvaus

- 100% web-based course (Moodle)
- Moodle is open: 18.9.2024-8.12.2024
- Latest login to the course: 31.10.2024
- Learning assignments and exam are open between 18.9.-8.12.2024 23:59
- Credits and grades by the end of 16.12.2024

Opiskelijan ajankäyttö

Working hours (total 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h

Esitietovaatimukset

Sales Skills

Oppimateriaali ja suositeltava kirjallisuus

The material is given at the beginning of the course.

Lisätietoja opiskelijoille

Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.

Within a year of graduation form the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year.
High school or vocational college students can study at Savonia's open university of applied sciences free of charge.

Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.

Ilmoittautumisaika

01.08.2023 - 15.09.2023

Ajoitus

18.09.2023 - 06.12.2023

Laajuus

5 op

Virtuaaliosuus (op)

5 op

Toteutustapa

Etäopetus

Opetuskielet
  • Englanti
Opettaja
  • Titta Järvenpää
Ajoitusryhmät
  • Avoin_amk_CO (Koko: 400. Avoin AMK: 0.)
Opiskelijaryhmät
  • LI21SP
    International Business
Koulutusryhmat
  • Avoin_amk_CO

Toteutuksen kuvaus

This course is organised as a web-based course.
Objectives
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.

Content
- The magic of story
- Pitching as an application of storytelling
- Content marketing

Opiskelijan ajankäyttö

Working hours (total: 135h):
- Independent studying: 55h
- Discussion tasks: 40h
- Exam: 40h

Esitietovaatimukset

Sales Skills

Oppimateriaali ja suositeltava kirjallisuus

The material is given at the beginning of the course.

Lisätietoja opiskelijoille

Course is free of charge for CampusOnline students.
Course fee for open UAS students is 75 euros.

- 100% web-based course (Moodle)
- Moodle is open: 18.9.2023-10.12.2023
- Latest login to the course: 15.10.2023
- Learning assignments and exam are open between 18.9.-3.12.2023 23:59
- Re-examinations by the end of 3.12.2023
- Credits and grades by the end of 15.12.2023