Business to Business MarketingLaajuus (5 cr)
Code: 4_EIA8160
Credits
5 op
Learning objectives
The objective is to learn the special characteristics of business to business marketing and organizational buying behavior. A student will get familiar with challenges of marketing in the industrial market both with industrial manufacturing and services. The aim is to learn the basic conceptual tools and frameworks so that a student can apply the knowledge to analyze and solve practical management problems of industrial marketing.
Materials
Material and links in Moodle.
Armstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Enrollment
01.12.2024 - 15.01.2025
Timing
01.01.2025 - 31.07.2025
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Degree programmes
- Degree Programme in Mechanical Engineering
Teachers
- Tiina Salli
Student groups
-
EI22SPMechanical Engineering
Materials
Material and links in Moodle.
Armstrong, G., Kotler, P., Harker R. and Brennan, R. 2013. Marketing: An introduction. Harlow, Essex: Pearson.
Kotler, P. & Armstrong, G. 2014. Principles of Marketing. Boston, Mass: Pearson. Also available in electronic form.
Or equivalent.
Enrollment
01.12.2023 - 15.01.2024
Timing
08.01.2024 - 30.04.2024
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Tiina Salli
Student groups
-
EI21SPMechanical Engineering
Teaching methods
Execution of the course: Contact lessons.
Learning methods: Assignments.
Assessment: 0-5
Re-exams and upgrading of the course only via general exams (re-sit exams) that consist of the literature questions.
Student workload
24 h lectures
111h independent studies (incl.assignments)
135 h total
Materials
Materials in the Moodle.
Lahtinen-Isoviita: Customer Relationship Marketing
Kotler, Philip: Marketing Management
Kotler, Philip: Principles of Marketing, 7th European Edition 2017
Hall, Simon: Innovative B2B Marketing: New models, Processes and Theory
Taylor, Heidi: B2B Marketing Strategy
Enrollment
01.12.2022 - 15.01.2023
Timing
01.01.2023 - 28.04.2023
Credits
5 op
Mode of delivery
Contact teaching
Teaching languages
- English
Teachers
- Tiina Salli
Student groups
-
EI20SPMechanical Engineering
Teaching methods
Execution of the course: Contact lessons.
Learning methods: Assignments.
Assessment: 0-5
Re-exams and upgrading of the course only via general exams (re-sit exams) that consist of the literature questions.
Student workload
26 h lectures
109 h independent studies (incl.assignments)
135 h total
Materials
Materials in the Moodle.
Lahtinen-Isoviita: Customer Relationship Marketing
Kotler, Philip: Marketing Management
Kotler, Philip: Principles of Marketing, 7th European Edition 2017
Hall, Simon: Innovative B2B Marketing: New models, Processes and Theory
Taylor, Heidi: B2B Marketing Strategy